User Experience. Product Design. Design leadership. Product Strategy. Brand strategy. content.

The Problem

The Trainings
Axle’s training materials were technically sound, but were of inconsistent voices and none reflected the brand as the founding team saw it.

The Platform
Axle Mobility is leading the way in training technicians and managers in transitioning their fleets to EVs. But the experience for administrators and technicians was lacking. There was too much happening on screen and creating and assigning training groups and sites was clunky. Feedback from users indicated a need for an overhaul of the experience. There was also little reason to revisit trainings, despite the inherent advantages of doing so.

The Solution

The Trainings
Working closely with the founding team I developed a brand positioning statement and manifesto. This became the lens through which all product and content work would filter. Leveraging ChatGPT I created a brand voice through which I could run the technically correct but stylistically inconsistent content. Following that up with an additional editorial pass gave us not only updated training materials, but a consistent process for generating content that would reflect the brand.

The Platform
Examining feedback from clients as well as interviews with key internal stakeholders I redesigned the flow for technicians and administrators from the ground up. Focusing on keeping the users attention on the materials I leveraged my LMS building experience to create a user journey that kept people on track and provides ample feedback. Keeping technicians on track as they completed their certifications and then rewarding them at the conclusion of the experience provided a sense of accomplishment. Integrating gamification aspects (rankings by technician, site or team) were designed to keep users returning to the trainings.

Administrators were given a streamlined dashboard, presenting them with a view into the progress of individual technicians as well as teams and sites. Admin users also gained simplified methods of onboarding and managing technician users and the ability to track the progress of individual technicians.

Both user types were also given improved onboarding flows. Admins had a step-by-step process to follow which simplified the complicated task of creating the company as well as adding and managing hundreds of users.

The Result

The final development is still underway, but Axle’s Trainings program is poised for continued growth through 2025.