Experience

Scholz Family Productions

Founder, October 2024 – Present

  • Founded a Product and UX Strategy consultancy with a focus on providing product roadmaps, wireframes and IA mapping to companies looking to grow application engagement.

    Select Clients: Axle Mobility - providing UX and product strategy support to the Axle Mobility Trainings platform which serves as an LMS for fleets transitioning to electric vehicles. Buildsheet - creating a Carfax for classic and collector cars.

Tanooki Labs

Head of Product Design, April 2019 – October 2024
Head of Business Development, April 2017 - October 2024

  • Directed product design for 36 products for clients across multiple sectors including financial services, non-profit, e-commerce and media. Increased average length of client engagement by over 100%.

  • Led the design team in UX/UI development focusing on user-centric design principles and establishing standards and best practices.

  • Created the Tanooki Sprint Zero, a process for defining requirements, creating user flows, and designing applications. Sprint Zero increased revenue per client by over $25,000. 

  • Guided founders and innovation leaders in outlining paths to fulfilling user needs through digital products.

  • Introduced Marketing website design and Branding service lines to the agency increasing revenue by 5% and flattening the sales curve.

  • Developed sales enablement processes and materials that resulted in a reduction in time to proposal of 50%.

    Select Clients: Energy Hub, The Information, Dapper Labs, Quadrant Wealth Services, Workweek, Innovative Water Solutions

Lazard Asset Management

Senior Vice President Digital Marketing, March 2016 – March 2017

  • Led the alignment of internal stakeholders including in house counsel, senior management and content creators to oversee the launch of social media by the firm.

  • Managed the design and development process for the new web application including integrating internally produced Research and Insights as well as dynamic charting.

YouGov

Director, Digital Marketing, April 2014 – March 2016

  • Launched a global marketing automation program, increasing panelist retention and marketing-qualified leads by 20%.

  • Led social media, email, and digital marketing for the firm.

  • Launched the podcast “What the World Thinks”.

  • Developed the YouGov Profiles and YouGovQuizzes Products in coordination with the Chief Digital Officer.

  • Coordinated between editorial, sales, and public relations to ensure a cohesive marketing strategy.

Makovsky Integrated Communications

Vice President, Digital Media, April 2012 – April 2014
Director of Digital Media, March 2011 – March 2012
Senior Account Executive, August 2010 – February 2011

  • Founding strategist at the Digital Branding practice. Grew the practice to $5M over 4 years.

  • Coached finance, pharmaceutical, and professional services clients in the adoption of new and emerging technologies.

  • Founded the "Digital Breakfast" a monthly gathering discussing new technologies across the PR, marketing, and advertising fields enabling account teams to propose new services and tools to existing clients.

  • Developed social media strategies, product UX, and digital brand management for clients.

    Select Clients: Guardian Life Insurance, Fidelity Investments, Affinity Health, The British Medical Journal, Mediscripts

The Actors Fund

Online Marketing Manager, May 2010 – August 2010
Internet Communications Associate , March 2008 - May 2010

  • Increased website traffic and online donations through a comprehensive social networking and digital media strategy including social media and blogger outreach.

  • Created and launched e-commerce via The Actors Fund online store.

Project Bike

Founder/Coordinator, December 2004 – August 2008

  • Created and managed an online fundraising program through RoadBikeReview.com.

NYU Stern School of Business

Administrative Assistant/Web Manager, March 2004 – March 2008

  • Developed departmental intranet and partnered with Stern Educational Technology in improving user experience with BlackBoard software.

 

Education

New York University
MA, Culture and Communications

I focused on the intersection of interpersonal communications via digital mediums.

New York University
BS, Professional Studies

A program focusing on history and communications studies in the Steinhardt School.

Select Awards

Fast Company

Innovation by Design Award, Ethical Supply Chain Software, Retail - ToTheMarket

Webby Awards

Mobile Sites & Apps: Art & Experimental - StreetCuts

The American Business Awards

Healthcare Rx and Services Marketing Campaign - Affinity Health Plan
Business-to-Business Marketing Campaign of the Year - MediScripts
Online Marketing Campaign of the Year - MediScripts
Best Overall Web Design - EXL Service
Interactive Services Agency of the Year (2015)
Interactive Services Agency of the Year (2014)

MARCOM Awards

Gold MARCOM Award, Web Video Animation (Guardian Life Insurance)

PRSA Big Apple

Marketing Business-to-Business: Professional & Financial Services - Crystal & Company