Experience
Scholz Family Productions
Founder, October 2024 – Present
Axle Mobility - Updated UX for the Axle Mobility Trainings LMS to improve user retention, course completion and overall user engagement.
Tanooki Labs
Head of Product Design, April 2019 – October 2024
Head of Business Development, April 2017 - October 2024
Directed product design for 36 products for clients across multiple sectors including financial services, non-profit, e-commerce and media.
Led the design team in UX/UI development focusing on user-centric design principles and establishing standards and best practices.
Created the Tanooki Sprint Zero process for defining requirements, creating user flows, and designing applications. This increased revenue per client by $25 - $40,000.
Developed sales enablement processes and materials that resulted in an improvement in time to proposal from 10 to 5 business days.
Lazard Asset Management
Senior Vice President Digital Marketing, March 2016 – March 2017
Led the alignment of internal stakeholders including in house counsel, senior management and content creators to oversee the launch of social media by the firm.
Managed the design and development process for the new web application including integrating internally produced Research and Insights as well as dynamic charting.
YouGov
Director, Digital Marketing, April 2014 – March 2016
Launched a global marketing automation program, increasing panelist retention and marketing-qualified leads by 20%.
Led social media, email, and digital marketing for the firm.
Developed the YouGov Profiles and YouGovQuizzes Products in coordination with the Chief Digital Officer.
Coordinated between editorial, sales, and public relations to ensure a cohesive marketing strategy.
Makovsky Integrated Communications
Vice President, Digital Media, April 2012 – April 2014
Director of Digital Media, March 2011 – March 2012
Senior Account Executive, August 2010 – February 2011
Coached finance, pharmaceutical, and professional services clients in the adoption of new and emerging technologies.
Founded the "Digital Breakfast" a monthly gathering discussing new technologies across the PR, marketing, and advertising fields enabling account teams to propose new services and tools to existing clients.
Developed social media strategies, product UX, and digital brand management for clients.
The Actors Fund
Online Marketing Manager, May 2010 – August 2010
Internet Communications Associate , March 2008 - May 2010
Increased website traffic and online donations through a comprehensive social networking and digital media strategy including social media and blogger outreach.
Created and launched e-commerce via The Actors Fund online store.
Project Bike
Founder/Coordinator, December 2004 – August 2008
Created and managed an online fundraising program through RoadBikeReview.com.
NYU Stern School of Business
Administrative Assistant/Web Manager, March 2004 – March 2008
Developed departmental intranet and partnered with Stern Educational Technology in improving user experience with BlackBoard software.
Education
New York University
MA, Culture and Communications
I focused on the intersection of interpersonal communications via digital mediums.
New York University
BS, Professional Studies
A program focusing on history and communications studies in the Steinhardt School.
Select Awards
Fast Company
Innovation by Design Award, Ethical Supply Chain Software, Retail - ToTheMarket
Webby Awards
Mobile Sites & Apps: Art & Experimental - StreetCuts
The American Business Awards
Healthcare Rx and Services Marketing Campaign - Affinity Health Plan
Business-to-Business Marketing Campaign of the Year - MediScripts
Online Marketing Campaign of the Year - MediScripts
Best Overall Web Design - EXL Service
Interactive Services Agency of the Year (2015)
Interactive Services Agency of the Year (2014)
MARCOM Awards
Gold MARCOM Award, Web Video Animation (Guardian Life Insurance)
PRSA Big Apple
Marketing Business-to-Business: Professional & Financial Services - Crystal & Company