Product Strategy. UX. Information Architecture. Digital Advertising. Video production. Product Marketing. Brand Identity.

The Problem

Guardian Life Insurance was preparing to launch a new program - EnrollmentWorks to both consumer and professional services audiences. They turned to the Makovsky Digital Branding team to refine the brand and create new print materials and web experience to introduce the new service.

The Solution

We refined the brand palette to create a solution that provided a clear connection to Guardian Life Insurance, but one that was unique to the new sub brand of EnrollmentWorks. We also created “Willy” - a character that would embody the HR Managers who needed this new solution. While not his official name, Willy was the heart of the campaign and was featured in the new brochures, website and videos. I created the previs for the video - which went on to earn a Gold MARCOM Award for Web Video Animation.

The Result

In addition to the Gold MARCOM Award, the launch was a success for Guardian Life Insurance and remained on the product list for many years.