Brand Identity. Brand Positioning. Collateral. Digital Advertising. Media Planning. User Experience. Information Architecture.

The Problem

Mediscripts advertising solutions on prescription pads needed a new brand, a new positioning and a new website to continue to outperform the competition.

The Solution

My team positioned the Mediscripts solution as “The Most Engaging Medium” and created a set of digital ads to compliment the new branding, website and collateral materials. The new website featured an opportunity for the user to choose their own path if they were a media planner, a brand manager or a creative director.

The Results

Repositioning a print advertising medium as the Most Engaging Medium with a new website, logo, positioning as well as collateral and dimensional materials was a significant task. But the results speak volumes. Website traffic increased by 120% following the relaunch. The digital advertising campaign produced a CTR 4,800% above industry norms prompting one of my proudest moments - when an Ad Age rep called to say that it was the highest performing creative the magazine had ever seen.