User Experience. Marketing. Design leadership. Product Strategy.

The Problem

Fullsteam is a Private Equity firm dedicated to empowering its portfolio companies by offering improvements in payments, software and digital marketing. Marketing websites and branding however still proved to be a sticking point for most of the portfolio with original assets (some up to 20 years old) still in use. But budgets were tight and turn around was yesterday.

The Solution

Working in tandem with the Fullsteam marketing lead I created a strategy for replicable and scalable marketing website creation using the Duda platform. I also brought a number of portfolio companies through dedicated branding workshops. These workshops identify the unique market advantage of a company as well as the outward facing brand of the company through the eyes of its internal stakeholders.

The Result

Fullsteam continues to use the Duda templates created for their portfolio companies, although given the high level of customization you’d never know it! Brand updates and rebrands for Club Prophet and Automaid Software were well received in their respective industries and continue to reinforce their strong market positions.

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